In this episode, we talk with Katie Dubow, president of Garden Media Group, about 2022 Garden Trends. The plant profile is on Aucuba and I thank our Fall 2021 interns. This is the last episode of 2021. We will be back with new episodes in January 2022.
BTW,
00:42 Meet Katie! 01:03 “I started there when I was six licking envelopes for my mom” — Katie, on her history with Garden Media Group 04:30 “We had plants and animals all over the house, indoors and out… So I definitely grew up getting my hands dirty” — Katie, on growing up with a green thumb 06:41 Katie talks about GMG’s annual report on gardening trends and its history 07:58 “Nobody else was doing anything on garden trends at that time” — Katie, on her mother coming up with the idea for a trends report 08:37 “I have to be honest, we did not predict the fairy gardening trend” — Katie 09:05 Katie talks about how they gather the information for their reports 10:28 “Social media is so fleeting, so it’s very much in the moment … Oftentime, for trends, it doesn’t help us as much” — Katie 11:14 “Color is FUN” — Katie and Kathy talk about Pantone’s Color of the Year for 2022 13:31 GMG’s “fast flower” trend prediction and how cut flowers are the “gateway” into gardening as a hobby 16:19 Kathy talks about how cut flowers were her inspiration to go gardening crazy 16:53 “I think people are trying to up their game with houseplants” — Katie and Kathy talk about one of the biggest trends recently, especially for beginners 18:04 The “wild curation” trend prediction is one of Katie’s favorites 20:05 Katie talks about Mexico’s Botanical Garden “adoption program” for endangered plants 21:18 “There is a degree of plant blindness” — Kathy talks about people not being aware that plants can go extinct 22:07 “It’s really a wonderful hobby that has enabled people to discover new things and be in nature” — Katie, on the “living television” trend 26:03 Katie talks about the titles of recent reports, like 2022’s “From Crisis to Intervention,” as it relates to how the pandemic impacted our society 27:52 “We could always have more flowers, always have more produce… There are so many jobs that are sitting open” — Kathy and Katie talk about how people turned to the green industry during the pandemic 29:49 Katie talks about being the chair of Pennsylvania Landscape and Nursery Association Board, and how the industry as a whole is struggling against labor shortages and misinformation 31:38 “You don’t have to be a professional a lot of the time to join these organizations — you can be a beginner or a student level” — Kathy 31:54 GardenComm, an organization both Kathy and Katie are a part of, is “great” for beginners 32:28 “You get out what you put in” — Kathy, on the mentor and volunteer programs 33:08 Katie and Kathy talk about the “creator class” trend, where people are pursuing more passion projects and side businesses in the green industry 35:10 “I love to see the rise of solopreneurs because that’s how I started out, and that’s how I still consider myself” — Kathy 35:28 “We like to play on a lot of words” — Katie explains the “zoning board” trend prediction 36:49 The search terms “front yard” or “front porch” “reached a five-year high” online 40:14 Katie and Kathy talk about “hybrid work-play spaces” 41:18 The “bedhead gardening” aka “I woke up like this” trend wasn’t as big as Katie predicted 42:26 “I think it takes a lot of self control” — Kathy, on maintaining a neat look and narrow plant selection in the garden 43:21 “A lot of the trends … hit the cutting room floor” — Katie talks about having to leave out trends in their reports 45:47 You can download GMG’s reports — from 2001 to 2022 — at http://gardenmediagroup.com/trends 46:11 Katie talks about the 2023 trend report already being in the works 46:55 If you’re noticing a trend, you can email trends@gardenmediagroup.com about it! 48:02 Learn about the “large evergreen shrub” aucuba plant in this week’s Plant Profile! 49:41 Garden updates: pulling out the last of the annual flowers and thanking the fall interns 51:49 Check out editor Kathy Jentz’s new book with Teri Speight on how to grow a garden with a limited space and budget!
The episode is posted at: https://anchor.fm/gardendc/episodes/Garden-Trends-for-2022-e1bi112
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GardenDC Podcast Episode 86 explores the top slot games olx128 gardening trends of 2022, from sustainable practices to innovative plant designs. It highlights tips and ideas for modern gardeners to refresh their outdoor spaces.
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