Wednesday, November 29, 2006
Wednesday, November 22, 2006
I placed a (very) small ad in the Washington Post Book World this Sunday. It will run for the next 5 weeks up to the day before Christmas. Let me know if you notice it and what you think. I'll need 15 new subscribers from it to make back my investment -- obviously hoping for many more! I seem to be where I'm doing better marketing the magazine in places that attract readers over places that gardeners per se. Will see how this one goes versus the ads I placed last December in the Home (and garden) section of that paper.
Monday, November 20, 2006
One nursery professional pub, The Weekly Dirt, reports: "The Garden Center features plants, garden accessories and potted flowers that can be watered. The product line also includes a greenhouse, plant beds with shed, gardener with tractor, a flower shop and flower delivery van."
I think the best part about playing garden center has to be that the pots contain "growing and wilting flowers" - somebody knows their stuff! From the linked TV spot it appears you can grow seeds - or at least pretend to - which is just as fun.
Clearly this was made for adults and not kids. This certainly is for the OCD among us who want to not only control our own gardens at the micro level, but dream about controlling our local garden centers as well! What this needs to come with are Excel spreadsheets and wholesale ordering catalogs so we can design our custom inventory mix. Mine will be heavy on purple and black plants this year. What about yours?
Sunday, November 19, 2006
Putting a "local business" sign at our booth during the recent GreenFest was a great idea that had a good reaction from all attendees and one we'll continue to do. Trying to brainstorm now how else to convey our local-ness. I think it is obvious -- inherent in our publication name and mission -- but many, many people come up to me and ask if we are independent or a local-company. This is usually asked in a tone with a bit of edge or attitude to it. Then they follow up with the same questions -- where are you from? what is your gardening background? your journalism background? It is really pretty tiresome to continually repeat these same answers - though once I'm through the questioners seem fully satisfied.
I'm not sure where these questions come from, except maybe they've been duped before - if so, then by whom? Do they think I'm a front for Home Depot? Or shilling for some big garden catalog like Burpees? Or just pretending to be from here? Next time I'm asked, I'll start grilling them back and investigate more on this misguided perception and its origin.
Friday, November 17, 2006
Read it online (Nov 17 edition - page 64) or grab the print version at street boxes around town today - the article is on R8 (Real Estate section - page 8).
The same piece is also in the Baltimore Examiner, which is posted here (see Nov 17 edition - page 106). You can of course get the print version in Balitmore and its surrounding counties also. The article is on R38 (Real Estate section - page 38).
Thursday, November 16, 2006
This issue features rain barrels, a new plant intro from Heronswood (aka Burpee), local area garden events for the next 4 weeks, a November to-do tasks, a link to a new searchable map of area garden centers, and lists of "What's Blooming" in area gardens.
I enjoy putting this out and seeing the readership grow by the 100s. What I don't enjoy is the slow delivery time and glitches thanks to Zinester, our enewsletter host. They are free - so I can't complain too much. Though I find it pretty incredible that a test version I sent to myself at 10 pm does not arrive in my email inbox until 10 am the following day. It is supposed to be instantaneous! So much for 'testing' it. May add 'look for new hosting service' to my growing things-to-do list.
Monday, November 13, 2006
On another note, the acorn article I wrote for the Washington Examiner is still getting interest. On one neighbor wrote me, "I am collecting the acorn tops, which make great whistles! I distribute them in jobs skills and conflict resolution trainings I do with youth as a concrete way way of showing how 'nature calls!'" This is the first I'd ever heard of this use for acorns! So I did a google search and found this acorn whistle link. I've tried it a few times this morning - still can't get the hang of it. I think I need someone to demo it live for me. Apparently it is loud - so stand back from those attempting it.
You'd think I should be able to be able to do this "naturally" as I recently found out I'm an "Acorn-head." That is the (new?) name for those of us who live in downtown Silver Spring. Named after the acorn-shaped gazebo that dates back to the 1850s and is about three blocks from my house. (This picture is from http://www.silverspringdowntown.com/. I really need to get over there sometime and take my own pics of it.) I must say I like this name and plan to design a T-shirt to go with this new moniker and will wear it proudly. Now, I just have to find a company that can make acorn-shaped hats for us to also sport at Silver Spring gatherings.
What does this have to do with publishing a local gardening magazine? I ask myself this with every blog posting and find I'm starting to veer way outside my described blog goals. Okay, at least this one deals with publicizing our magazine (Blogrankers link and Examiner article) and is a story about local plant life (oak acorns) history, and parks.
Sunday, November 12, 2006
- 1. to dance
- 2. to play
- 3. to pick flowers
Hmmm, it sounds pretty close to mine, but I'm thinking I need to reshuffle my priorites and work in a lot more dance and play!
Wednesday, November 08, 2006
Tell Us: What’s your favorite indoor plant?
An indoor garden can give your home that extra touch of warmth and life so often lacking from many home spaces -- especially in the wintertime. Do you have a favorite indoor plant? If so, we’d like to hear about it. Describe your favorite indoor plant and email it to email@example.com. Include your first and last name, city and state, and an original digital photo. Deadline is December 3, 2006. Your entry may appear in the Jan/Feb 2007 issue of Washington Gardener magazine.
One entry will be chosen at random for a pass to the Brookside Garden of Lights in Wheaton, MD. The pass is good for one car or van full of people. It includes a 10% discount on merchandise at the Marylandica Gift Shop.
Friday, November 03, 2006
Pictured here are my 'Sheffield Pink' Mums, which are going gangbusters in my front bed right now. That brings me to their inaccurate name. They actually look just like peach-colored daisies. Why do the English call peach things pink?
We had a great time doing a garden spot for local NBC affiliate - WRC - Channel 4 yesterday. We demonstrated how to divide perennials which was our GardenBasics column topic in our Sept/Oct '06 issue. They also gave us a nice link and mention in their own blog. Here is an excerpt:
"You've nursed that plant the best you can, but what do you do when it gets too big for its space? Kathy Jentz, editor and publisher of Washington Gardener magazine, came to visit News4 today to teach us how to divide perennials in five easy steps..."
We hope to do Channel 4 again soon - just trying to figure out how to demo Lasagna Gardening in a live, camera-friendly way.
Thursday, November 02, 2006
Wednesday, November 01, 2006
This issue is packed full of great info for local gardeners. I'm especially pleased with this issue's Before/After piece and our interview with "Green Roof Guru" Ed Snodgrass. Our feature story is on pursuing a career in the Horticulture Industry and our list of green career resources is worth the cover price alone.
As the holiday season is upon us, I find my email inbox filling up with requests from product companies and PR companies urging me to share...
Crocus lawns are popping up all over the Washington, DC, region. They look so enchanting and romantic. They must be a lot of work, rig...
I was so sad to hear of the passing of a great plantsman and herbalist this week. Jim Duke is one of those people who touch so many lives ...