Our latest Washington Examiner article is now out. It is our "Top 10 Gifts for Gardeners." We did a short piece on this on Channel 4 at 4 news yesterday and will do another this Sunday on Channel 9 at the 8:00 news. Our segment will be coming on around 8:46. Read it online (Dec 1 edition - page 66) or grab the print version at street boxes around town today - the article is on R10 (Real Estate section - page 10). The same piece is also in the Baltimore Examiner, which is posted here (see Dec 1 edition - page 94). You can of course get the print version in Balitmore and its surrounding counties also. The article is on R30 (Real Estate section - page 30).
Of course we are promoting gift subscriptions to our magazine as a great idea. But I'm also giving exposure to some great products and samples we've been sent over the past year. I get at least 3-5 press release for new products (and some not so new) per day. We run a "ProductPreview" column in the magazine that we can usually squeeze around 6 of these into. We do not run this column in an each issue. So you do the math -- 365 x 5 -- products being pitched vs. space for me to highlight a maximum of 30 of them. This column and TV appearances let me spotlight a few more of them. However, that is still a tiny fraction.
How do I decide which products make the cut? It is very subjective, though I try to be as fair as possible. First, if I talked to the company's reps in person at an event like the GWA Annual Symposium, they get a leg up right there. Nothing like face-to-face to make the connection. Second, I listen to referrals -- what are other gardeners gushing about? Third, I try out samples and give them to readers/fellow gardeners to try out as well. Fourth, when it comes to deadline time and I don't have a product's info and high-res CMYK images on a CD/DVD or easily downloadable for the company's web site that second, guess what? I don't use it. If you make me dig and cause me precious time to get those items, I move on to the next product on my list.
One manufacturer who did everything right is West Country Gardener gloves. Not only did they come to GWA prepared with a great product, but they also sent follow-up samples and information. Further, their product photos are one step above the rest. See the one pictured here (converted to low-res for web by me). Good quality action shot -- full of color and life. Something I'd use any day in both product listings and in editorial shots.
So the take-home message for garden product marketers trying to get press placement? Meet the press in person, send product samples, and then follow-up with those CDs of product images and fact sheets.
Today is Amazon Prime Day, so I thought I'd again share the garden products I use almost every day. These are the tried-and-true w...
Stickworks Sculptor, Calamintha, Mixing Flower Bulbs, and much more in the November 2019 issue of Washington Gardener MagazineThe November 2019 issue of Washington Gardener Magazine is out now. It is posted online at: https://issuu.com/washingtongardener/do...
Win Passes to the Garden of Lights at Brookside Gardens in our November 2019 Washington Gardener Reader ContestFor our November 2019 Washington Gardener Reader Contest, Washington Gardener Magazine is giving away several passes to the Garden of Ligh...