Tulip Garden Promotes Breast Cancer Awareness

Caribou Coffee pays tribute to those touched by breast cancer at Brookside Gardens

Guest Blog by Jessica DiGennaro

On Tuesday, April 10, Caribou Coffee celebrated the blooming dedication of Amy's National Garden of Hope -- which was planted as a tribute to Amy Erickson, a beloved Caribou roastmaster who valiantly fought breast cancer and others who have been touched by the disease -- with a Spring Garden Party at Brookside Gardens in Wheaton, MD.

As part of Caribou's 17-year Amy's Blend program to celebrate Amy and raise awareness around breast cancer, Caribou Coffee brought her favorite flower - the tulip - to the nation's capital with a commemorative planting last fall. To engage the larger community to rally around this important cause, Caribou invited consumers to go online and submit a dedication in support of finding a cure via Facebook. For every submission that was made online, a real tulip was planted in Amy's National Garden of Hope.

With the third Amy's Garden in full bloom, Caribou invited members of the local community to honor Amy and those touched by breast cancer to this special event, where guests of all ages painted flower pots and planted their own tulips to take home as a lasting memory.

About the Author:
Jessica DiGennaro is with Ruder Finn, Inc., New York, NY. She can be reached at P: 212.583.2766 or E: digennaroj@ruderfinn.com.