Wednesday, June 13, 2007
Start Spreading the News
After hemming and hawing for weeks, I finally booked my 2x2 network ad with the MDDC Press Network. It started running this Monday in 101 newspapers throughout the DC-MD-DE area. It should be in all versions of the local Gazette newspapers today, so I can go pick up a copy later and see it in actual print.
I made the ad itself a response coupon design. That way I can have a direct test result of the ads effectiveness. I need 70 new subscribers from it to break even on the ad cost. Obviously, I'm hoping for better. We shall see. Repetition is the key to breaking through the jumble of marketing messages and I think this ad, coupled with the our recent radio and TV appearances will start to click in with a few people -- especially the "how do I subscribe" queries I get on a regular basis.
Subscribe to:
Post Comments (Atom)
Featured Post
Gifts for Gardeners ~ Gardening Gifts ~ Cool Gardening Gift Ideas
Today is Amazon Prime Day, so I thought I'd again share the garden products I use almost every day. These are the tried-and-true w...
-
In this episode, we talk with Basil Camu, co-owner of Leaf & Limb tree service , about natural tree care . The plant profile is on Angel...
-
Win a choice of a unisex Audrey Hepburn garden quote T-shirt or tote bag from Michelle Bailey Art & Gifts in the July 2024 Washington Ga...
No comments:
Post a Comment