Last night on a bus ride home from a movie screening, I was deeply absorbed in a newspaper story about JT LeRoy <http://www.jtleroy.com/> when I heard a man's voice saying, "Miss? Miss?" I finally looked up and he said, "Do you read poetry?" I said, "Yes, occasionally..." wondering where this was headed. He then started digging in his backpack, took out a portfolio and handed me two poems typed on rather nice paper. His only explanation was, "I like to hand them out to people who read so they will get out." Okay, here is the beginning of one:
When I awake it's not always with the zest and freshness of Autumn's fruits
Though it comes with a gradual ease of memories of other Blessed pusuits
It is tited "Ayo's Anthem" and credited to Jay Scott Moss.
I wanted to relate this story as an example of someone I really admire. It took real guts for him to do what he did and put his work out there like that. Sometimes I think Guerilla Marketing <http://www.gmarketing.com/> of this kind is the only real way left to connect with your audience. We are so inundated with media messages that everything starts to fade into the background as just so much noise.
Would I have the guts to get on the subway and approach perfect strangers to sell my magazine? "Pssst, sir? Are you a gardener?" I haven't reached that level of confidence or desperation yet. But it is in the back of my mind.